The Brief: Create a campaign for Ancient Secrets, the annual antique jewellery exhibition by Prince Jewellery, showcasing unique pieces inspired by the royal families of India, from decades ago.
Design Challenge: Antique jewellery exhibitions are hosted every year by leading retail jewellers around India and so the campaign needed to be different from anything else ever done, as well as stay relevant to the theme.
The Outcome: A classic campaign taking inspiration from actual, ancient Indian photographs and recreating them using the brand’s jewellery. Many images were sourced from various locations and put together to create a moodboard before the actual photo shoot was done. Research and referencing were done to capture the nuances of women from various strata of society, their styling and poses, and the props that were predominant decades ago.
Copywriter: Divya Ananth | Photographer: Madhavan Palanisamy